The key to the performance for the McLaren P1 is aerodynamics, and a new web experience, previewed by the ‘Designed by Air’ short film, is the first chapter of a two part series telling the extraordinary story behind the design of the McLaren P1.

The experience takes participants on a journey as the car is born from raw metallic and carbon elements and is crafted by airflow. 

The story evolves to unveil the McLaren P1 within the wind tunnel highlighting the aerodynamic focus of the car's design.

Expanding into further sections, the experience will reveal an interactive 3D model of the McLaren P1 with further information about the finely honed aerodynamic features. The programme also showcases the McLaren P1 in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

McLaren reveals improved MP4-12C GT3 for 2013 racing ARGUABLY one of the world's most technically advanced sports cars ever produced, the MP4-12C defied what was previously thought possible in automotive engineering.While it is well known that the 493

Jenson Button: ‘I don’t think we’ll be fighting at the front at the Chinese GP this weekend, but we’ll definitely be fighting someone’ AFTER the first two practice sessions of the Chinese Grand Prix, McLaren’s Jenson Button looks well-placed to finish in the points. He was the sixth fastest driver in both sessions, having set a tim

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Energy efficiency in the motoring industry: latest infrared paint drying systems can save bodyshops thousands on ut.  The latest infrared paint drying systems look set to establish new benchmarks for energy saving and efficiency throughput levels. “Most indigenous spraybooths take five minutes to warm up, requ... 

Laverstoke Park Farm car auction set to attract enthusiasts from all around with 70 lots.  Estimated at between £40,000 to £45,000, this 1965 Jaguar E-Type Series I, was first owned by Charlie Drake.An incredible line-up of more than 70 stunning cars, including a smattering of celebrity o... 

Vauxhall's new high performance 1.6-litre direct-injection turbo engine to debut in Cascada.  With 200PS, 300Nm torque and a top speed of 146mph, a high-performance version of the new 1.6 SIDI turbo engine is to make its world premiere in a Vauxhall Cascada at next month’s Frankfurt Motor Sh... 

Australian automotive industry makes significant repair information deal with Thatcham Research.  Thatcham Research has revealed it has signed a £2 million, five year deal with Australian insurer Suncorp Group to provide repair methods and times to vehicle repairers and insurance assessors acros... 

Volkswagen anticipates accident-free driving with new driver assistance systems.  Challenges to individual mobility are on the rise, according to Volkswagen. Founded in its sense of responsibility for the safety of its customers and for all other traffic participants, Volksw... 

Rare 1978 BMW M1 set to attend Salon Privé.  An 'ultra-rare' vintage BMW M1 will be on display at next month''s Salon Privé. Not to be confused with the BMW 1 Series M Coupe, the BMW M1 was the result of an agreement to build a production raci... 

Gibraltar: the view from Miss Gibraltar and the people on border queues, smashed cars and Spanish suppression as te.  Motortrades Insight has exclusively published the views of the people of Gibraltar on the British territory’s relations with Spain, speaking out on the sheer amount of car vandalism and suppression.... 

Zara Phillips urges women to ‘compete equally with men’ as Land Rover encourages female students to apply for £9,00.  Land Rover and WISE have called for female students to apply for its Range Rover Evoque WISE Scholarship - a £9,000 bursary for young women who have completed their GCSEs or A Levels and wish to stu... 

Touring Car Legends: new ITV4 documentary to explore history of Britain’s touring car racing.  Touring Car Legends, a new three-part documentary series, has been commissioned by ITV4 from producers Gaucho Productions.The series will look back at the history of touring car racing in Britain, m... 

Lithium-ion battery designer and producer rebranded after takeover.  One of Europe’s foremost designers and producers of lithium-ion battery systems for high performance hybrid and plug-in hybrid vehicles has been rebranded.Following its acquisition by Johnson Matthe... 

Ford’s luxury ‘high-tech’ Kuga Titanium X Sport series set to boost company’s sales.  With around 7,500 sales in the year to date, those seeking a sportier spin on the ever-popular Ford Kuga will be able to do so from today.Ford has announced that customers will today be able to orde... 

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