Motortrades Insight Magazine Online Subscribe About Us Contact Us Motortrades Insight - Motoring News, Articles & Interviews Home Finance Reviews Under The Hood Motorsport Business Profiles Archive Jobs I am looking for in Get your business listed Related Tags: WRC, World Rally Championship, wales economy, welsh economy, s4c, s4v tv channel, welsh language wrc, wales wrc, wales rally gb, rally gb, rally gb wrc Wales Rally GB to boost economy as S4C prepares to broadcast coverage in Welsh language By: Danny Hewitt Ref:A0668 Published: 17 September 2013

The arrival of the prestigious FIA World Rally Championship in North Wales later this year is already delivering significant benefits to a wide range of different key sectors within the Welsh economy, according to the Welsh government.

Following the announcement of an extended partnership with the Welsh Government, a revitalised Wales Rally GB (14-17 November) will now be based in north Wales.

The final round of this year’s WRC will have its Headquarters and central Service Park based at a new site located alongside the Toyota Engine Plant at Deeside with a ceremonial start in Conwy and finish in Llandudno. 

The move not only highlights the automotive industry’s importance to the Welsh economy – more than 15,000 people are employed in automotive manufacturing in Wales generating an annual turnover of £3 billion – but it’s also benefiting local businesses. One obvious example is Mold-based civil engineering contractor FG Whitley which has been contracted by event organiser, International Motor Sports, to carry out major constructions preparing the new site in readiness for the arrival of the world’s top rally teams, much of this work is using Welsh stone, too.

A large number of other Welsh companies also are profiting from the event. North Wales based graphic design agency View Creative has been engaged by IMS to provide Wales Rally GB with an exciting new look, which is being used on all communications and web-based materials throughout the world. 

Another beneficiary is Llandrindod Wells-based company Performance Clothing; it has been licensed to produce all the official Wales Rally GB clothing while the Orchard Media & Events Group in Cardiff has been engaged by IMS to produce TV and digital advertising materials.

Rounds of the WRC are to be aired on S4C, the Cardiff-based Welsh language TV broadcaster and IMS investing a considerable proportion of the high profile event’s advertising budget with Heart Radio in North Wales. 

With thousands of rally fans and teams members descending on Deeside as well as the legendary Welsh forest stages where the high-speed action takes place, hotels are also gaining from the World Championship’s presence in Wales at what’s a time of low occupancy. IMS alone has reserved more than 600 room nights for its organising team.  

“It has been calculated Wales Rally GB brings more than £5m to the Welsh economy – I think that figure is now somewhat conservative taking into account both the investment we are making in refreshing the event and the added interest that is generating in terms of an increase in advanced ticket sales,” said Andrew Coe, Chief Executive of IMS. “There are, of course, many other equally important if less quantifiable benefits. The enormous international television coverage reminds global audiences of the spectacular scenery and landscapes of North Wales while, in the actual region, many local charities benefit from donations generated by spectator car parking.”

Minister for the Economy, Science and Transport, Edwina Hart, said: “Our support for Wales Rally GB acts as a key driver in delivering the Welsh Government’s key commitment of strengthening the conditions that create jobs, wealth and sustainable growth. The Welsh economy receives an immediate benefit during Wales Rally GB with teams, marshals, businesses and spectators spending considerable amounts on accommodation, food and drink, hospitality – before, during and after the event.

“This world class sporting event is an ideal platform to show a global audience what Wales has to offer.  In order to maximise the benefits of hosting the event in Wales, we will also organise events alongside the rally. An industry awareness event for students will be held alongside the new Wales Rally GB Service Park in Deeside and we will also work with Welsh Automotive Forum to plan an automotive conference at Venue Cymru.”

Comments  Sign in or Register to leave a comment Related Articles // More Like This dummyCRAIG BREEN: I CAN BEAT SEBASTIEN LOEB  IRISHMAN Craig Breen has become a factory driver for Peugeot Rally Academy in the European Rally Championship. Craig wrote to Motortrades Insight just before the career-changing news emerged.WdummyCitroen reveals never-before-seen 'technospace' concept for MPVs coming this Autumn COMPACT MPVs are a tough segment for manufacturers to crack - meeting the demanding needs of modern families.But Citroen - who make the Xsara Picasso, C4 Picasso, Grand C4 Picasso and C3 Picasso - hdummyAndreas Mikkelsen: 'I can become WRC World Champion within five years' Andreas Mikkelsen won the Intercontinental Rally Challenge in 2011 and 2012 - despite not competing in three races last season in his Skoda Fabia S2000. The 22-year-old Norwegian star 123     « Previous ArticleNext Article » Subscribe to MotorTrades insight As featured on NewsNow: Motoring news News 24/7 MotorTrades Insight are now official news providers for NewsNow. Top Stories // This Week Show Stories For: > ---2014--- February January ---2013--- December November October September August July June May April March February January james-hunts-hesketh-308-could-make-537000-at-upcoming-rm-auctions-monaco-saleJames Hunt's Hesketh 308 could make £537,000 at upcoming RM Auctions Monaco sale.  Hesketh Racing was formed in 1972 by the British Peer, Lord Alexander Hesketh, who was a keen motorsport enthusiast with a desire to compete in the sport at the highest level. After two seasons... kia-receives-environmental-badge-for-use-of-bio-based-plastic-in-new-soul-electric-vehicleKia receives environmental badge for use of bio-based plastic in new Soul electric vehicle.  Kia has revealed that the company’s new Soul EV (electric vehicle), which will have its world premiere at the 2014 Chicago Auto Show starting later this week, has achieved UL Environment validation ... crash-tests-show-indias-cars-are-unsafe-and-in-the-dark-ages-compared-to-europeCrash tests show India's cars are unsafe and in the dark ages compared to Europe.  Britons are lucky to be driving some of the safest cars in the world. In other parts of the world, safety standards are not so high. Every day, 380 lives are lost on the roads of India. It's a blood... european-autonomous-driving-research-project-adaptive-beginsEuropean autonomous driving research project 'AdaptIVe' begins.  The European research project AdaptIVe (Automated Driving Applications & Technologies for Intelligent Vehicles) has begun at the MobileLifeCampus in Wolfsburg, Germany. It is a consortium o... new-vehicle-collision-repair-qualifications-brought-in-to-recognise-skills-of-mechanics-and-bodyshop-workersNew Vehicle Collision Repair Qualifications brought in to recognise skills of mechanics and bodyshop workers.  Two new IMI Awards qualifications have recently been introduced, targeted at the body repair sector. The level 2 and level 3 Multi-skilled Vehicle Collision Repair Qualifications cover paint, p... new-70mpg-c-class-c-220-bluetec-will-cost-around-30000-mercedes-revealNew 70mpg C-Class C 220 BlueTEC will cost around £30,000, Mercedes reveal.  The new C-Class C 220 BlueTEC will cost from £30,865 for a 7-speed automatic. It has 170hp, accelerates from zero to 62mph in 7.7 seconds and has a claimed combined fuel economy of 70.6mpg.&nbs... f1-pictorial-comparison-mclaren-mp4-28-vs-mclaren-mp4-29-the-bizarre-intricacies-of-dolphin-noses-crazy-curves-and-jagged-linesF1 Pictorial Comparison: McLaren MP4-28 vs McLaren MP4-29 - the bizarre intricacies of dolphin noses, crazy curves .  After McLaren confirmed the departure of Paddy Lowe to Mercedes F1, Tim Goss was appointed Director of Engineering for the Woking-based Formula One team. In the past, he was Chief Engineer for ... first-drive-review-volvo-v60-d4-r-design-nav-geartronicFIRST DRIVE REVIEW: Volvo V60 D4 R-Design Nav Geartronic.  This is arguably the sexiest looking Volvo estate ever created. And the colour, Rebel Blue, says what Volvo and Swedish design is all about. We test drove the Volvo V60 D4 R-Design Nav last wee... personal-photograph-taken-by-michael-schumacher-to-be-auctioned-for-great-ormond-street-hospitalPersonal photograph taken by Michael Schumacher to be auctioned for Great Ormond Street Hospital.  A personal photograph taken by Michael Schumacher is to be auctioned in London this Friday to raise funds for the Great Ormond Street Hospital Children’s Charity.The image of a boat on a lake taken ... new-vauxhall-astra-gets-cleaner-16-litre-engine-with-a-combined-fuel-economy-of-763mpgNew Vauxhall Astra gets cleaner 1.6-litre engine with a combined fuel economy of 76.3mpg.  The top-selling Astra is now available with a super-smooth new generation 1.6 CDTi engine, Vauxhall’s cleanest ever mid-size diesel.Previously only available on the Zafira Tourer and the Meriva, the... new-cars-are-27-per-cent-more-fuel-efficient-than-in-2008-as-car-sales-rise-in-januaryNew cars are 27 per cent more fuel efficient than in 2008, as car sales rise in January.  New car registrations were up in January, with the UK automotive industry expecting to see 'moderate, sustainable growth in 2014', according to SMMT Chief Executive Mike Hawes.Buyers are increasingl...  Company Info // Get in Touch © Motortrades Insight Limited 2012 - 2014 Tel: 0844 656 1808 Email: Motortrades Insight Limited trading as Registered Address The Coach House Baddow Park West Hanningfield Road Great Baddow Chelmsford Essex CM2 7SY Company Reg: 07302221 VAT No: 120173663 Links // On The Web >> >> Subscribe to Mailing List >> Advertise on Motortrades Insight >> Motorsport News >> >> Motoring Industry News >> Blog >> Used Car Buyers Guide >> Link To Us >> Ratecard >> Privacy Policy >> Terms and Conditions >> Disclaimer Twitter // Follow Us Cookies on Motortrades Insight

Like many popular websites, Motortrades Insight uses some third party widgets that may set and may have already set cookies, for example the Twitter feed on our homepage. For more information see our cookie policy. By clicking close and continue you agree to our use of cookies.