Volvo has earned industry recognition for its Cyclist Detection system after winning the Best Car Safety System award at the 2013 Fleet Technology awards - the Techies.

The success is Volvo''s fourth win in five years in the category with the Pedestrian Airbag, Pedestrian Detection and City Safety technology previously scooping the award.

The world-first Cyclist Detection system was commended for offering a unique and innovative response to the growing number of cyclist deaths on UK roads. 

Last year, fatalities rose by ten per cent to 118 and Volvo wants to help reduce this figure.

A cyclist swerving out in front of the car is one incident type that is addressed by the Pedestrian and Cyclist Detection, which is now available on the all-new V40, S60, V60, XC60, V70, XC70 and S80 models. 

Cyclist Detection has been developed after much research and development as the natural extension to the award winning City Safety autonomous emergency braking technology that is now standard on all new Volvos except the XC90.

The advanced Cyclist Detection sensor system scans the area ahead. If a cyclist heading in the same direction as the car suddenly swerves out in front of the car and a collision is imminent, there's an instant warning and full braking power is applied.

The system is another working step towards Volvo's pledge that by 2020 nobody will be killed or seriously injured in a new Volvo.

Volvo Car UK Managing Director Nick Connor said: “We're delighted to have won the Best Car Safety award once again. We pride ourselves on being at the forefront of car safety technology and Cyclist Detection is another revolutionary breakthrough. 

“We're always working on making our cars the safest vehicles on the road as we work towards our 2020 goal.”

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