Price is still overwhelmingly the most important factor when it comes to choosing motor insurance, according to a recent poll.

Two thirds – 67 per cent – of people put price above trust, ease of contacting staff, a courtesy car, legal protection and breakdown cover.

The last time Be Wiser Insurance asked the same question they found that 70 per cent of people put price at the top of their list when it comes to deciding on what motor insurance to buy.

Mark Bower-Dyke, Chairman of Be Wiser Insurance, said: “Price is always going to be the deal-breaker for motor insurance while the average driver believes they''re never going to have to make a claim.”

Of the fifth – 21 per cent – that placed trust above price, many commented that their attitude changed once they were forced to make a claim.

Equally, many said that a low quote from a company they''d never heard of would be cause for concern.

“It''s easy to learn a lesson when you''ve been stung once. But it''s better to be prepared - you certainly don''t want to be standing beside your dented car with the sinking feeling that you have to call your budget insurer.

“Insuring with a trustworthy broker not only means you have quality insurance but you also get free legal and breakdown cover, and UK call centres for ease of contact. Don''t wait to get stung before switching to a more trustworthy insurer.”