The key to the performance for the McLaren P1 is aerodynamics, and a new web experience, previewed by the ‘Designed by Air’ short film, is the first chapter of a two part series telling the extraordinary story behind the design of the McLaren P1.

The experience takes participants on a journey as the car is born from raw metallic and carbon elements and is crafted by airflow. 

The story evolves to unveil the McLaren P1 within the wind tunnel highlighting the aerodynamic focus of the car's design.

Expanding into further sections, the experience will reveal an interactive 3D model of the McLaren P1 with further information about the finely honed aerodynamic features. The programme also showcases the McLaren P1 in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

McLaren reveals improved MP4-12C GT3 for 2013 racing ARGUABLY one of the world's most technically advanced sports cars ever produced, the MP4-12C defied what was previously thought possible in automotive engineering.While it is well known that the 493

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INTERVIEW: Luca Fioravanti, Head of Business Development for Italian design house Fioravanti.  His father is one of the most famous automobile designers of all time - widely regarded as an Italian car design legend, having been nominated for the prestigious 'Car Designer of the Century' accol... 

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