Motoring Insight Magazine Online

Motorcycle safety campaign on radio aims to make drivers more courteous

Ref:A01032
Published: 21 July 2014



The ‘Didn’t See’ radio campaign has been launched by THINK! to encourage drivers to take longer to look for motorcyclists.


A THINK! radio campaign has been launched to encourage drivers to take longer to look for motorcyclists after figures revealed that 30 bikers are killed or injured every day at junctions, Road Safety Minister Robert Goodwill has announced.


Launching today, July 21 2014) the ‘Didn’t See’ campaign will run for four weeks on national radio with the aim of reducing the number of motorcyclist and driver collisions on our roads.


Research for THINK! has shown that drivers believe the majority of motorcycle accidents happen because of bikers breaking the speed limit – but statistics actually show around half of motorcyclist accidents, where the rider is killed or seriously hurt, occur at junctions, with drivers failing to look properly being the most common cause.


Robert Goodwill said: Every day more than 30 motorcycle riders die or are injured in accidents at road junctions. Often, though not always, this is because a driver has pulled out in front of a rider.


More than two people lose their lives every week in this way and this is something we are determined to change – if all drivers and riders took a bit more care at junctions we could bring this figure down significantly.


Motorcyclists make up just one per cent of traffic on the roads but 19 per cent of all fatalities. They are 55 times more likely than car drivers to be killed or seriously hurt in an accident.


Motorcyclist Priscila Currie is supporting the campaign after an accident in central London changed her life.


She said: My accident happened because a car pulled out in front of me. I wasn’t riding fast, only at 30mph, but the accident had a profound impact on my life – physically and mentally.


I was hospitalised for 12 days with severe fractures and underwent 18 months of physiotherapy. It took more than three years for me to find the confidence to get back on a bike and I now live with pain every day, which has affected my mobility.


People make mistakes but drivers should remember that mistakes can cost lives. Behind the motorcycle helmet is a person. We have families, friends, careers and a life, just like other road users, so I would urge drivers to please take longer, especially at junctions, to look out for motorcyclists.


THINK! will also be launching a new campaign this summer encouraging motorcyclists to undertake further training and to ride defensively to help improve their safety on the roads.

abortion pill buy online where to buy abortion pill cytotec abortion
abortion pill buy online open cytotec abortion
abortion pill buy online open cytotec abortion
what is infidelity why do wife cheat on husband i dreamed my husband cheated on me
i cheated on my husband website click here
all women cheat when a husband cheats online
women who cheat on husbands open wifes that cheat
order abortion pill online pill for abortion online order abortion pill
order abortion pill online abortion pill order abortion pill
order abortion pill online open order abortion pill
generic viagra without a prescription click here read
link walmart china viagra read here
why do married men cheat on their wives read redirect
why women cheat on their husbands link cheat on my wife
why husband cheat my fiance cheated on me why women cheat on men they love
married looking to cheat redirect read
read click here read here
abortion with misoprostol abortion services abortion or abortion pill
reasons women cheat on their husbands i dream my husband cheated on me women who cheat on husband
beautiful women cheat read here
beautiful women cheat i dream my husband cheated on me read here
online married woman wants cheat married men affairs
women cheat signs of infidelity reasons why husbands cheat
i dreamed my wife cheated on me i dreamed my wife cheated on me go
letter to husband who cheated redirect open
letter to husband who cheated wives who cheat open
preventing hiv hiv infection early symptoms dating with hiv
women that cheat why do married men cheat women that cheat on their husbands

Subscribe to MotorTrades insight
MotorTrades Insight are now official news providers for NewsNow.
Halfords Square 1

Cookies on Motortrades Insight

Like many popular websites, Motortrades Insight uses some third party widgets that may set and may have already set cookies, for example the Twitter feed on our homepage.
For more information see our cookie policy. By clicking close and continue you agree to our use of cookies.